Started in New York City in 2003 as a graphic tee shirt line. Jamhuri Wear's logo and name are inspired by the language and landscape of the continent that the brand strives to represent in the clothing world. The word "Jamhuri" translates from Swahili to mean "Republic" or "Free State." It describes the 53 vast nations of the companys main focus. The companys primary mission is to promote pride and empower the youth of Africa, playing a proactive part in the future image of "Mama Africa." Their past collections have showcased a mix between the contemporary and the traditional aspects of African society, heritage and cultures. Included in the collection is the "Badge of Honor" a piece that evokes a Swahili prayer (and Kenyan national anthem) for peace that promotes tranquility and the growth of a nation. The "Tusker t-shirt" is a nostalgic piece that pays homage to the world-renowned African brew, while the "logo tee" bears the fiery, roaring red lion logo that represents all that is Jamhuri Wear - swagger, pride and power!
Other stand out Jamhuri Wear pieces bear testament to the past and honor heroes such as the Mau Mau freedom fighter Dedan Kimaathi, with the 5 Star General" Kimathi tee, and the inspirational leader Nelson Mandela, with the "Man-dela" t-shirt.